Great products need great promotion to really be their best. That’s what Brand Building is about, right? DC Lucchesi and Melissa Brokaw from well-run media + marketing know that, too – earning the Readers’ Choice for Charlotte’s Best of the Best ad agencies. In this BrandBuilders Podcast, they share why “understanding a vibe” is an important part of selling a product.
A lot of folks may limit their idea of art to what they can find in a museum. But some of the most intriguing art in Charlotte is literally walking around the city, doing everyday things. We’re talking, of course, about tattoos. Our guests on the award-winning BrandBuilders Podcast won Charlotte Magazine’s “Voters’ Pick” for Best of the Best Tattoo Parlor in 2019. Chris Stuart and Brandon Swiderski of Made To Last Tattoo share their story of building a brand and the changing image of the tattoo parlor.
If you’ve ever wanted to volunteer with a charity that fits your passions, but didn’t know where to look — Good news. There IS a one-stop shop in Charlotte that serves that purpose exactly. SHARE Charlotte is where you can go to find ways to “plug in and make an impact,” with more than 400 non-profits in the area, as well signature campaigns like “Giving Tuesday CLT” and “Do Good Week.” Nicole Copsis and Melissa Hovey are here with us on the BrandBuilders Podcast to tell us how easy it is to get involved.
If you’ve ever thought you couldn’t make a difference because you’re too young, too broke, or just one person, boy, do we have news for you. Four years ago, one little girl – 10-year-old Grace Daniels – decided she wanted to help the homeless. Not long after, the non-profit swimming fundraiser known as Laps for Love was born.
Are you buying a house? Are you looking forward to the mortgage process? Paperwork, financial review, lots of questions? Would you rather have your wisdom teeth pulled again? A lot of people feel that way… Roger Moore is a veteran loan officer who believed technology could make everything easier, and possibly… as paperless as possible. His company, Loan Pronto, is one of those on the leading edge of digital mortgages, and it is headquartered right here in Charlotte.
When we think of companies donating some of their proceeds to charity, it’s usually product first, then charity donation, right? Not at Bella Tunno. Now Bella Tunno has been around 14 years and are the go-to products for new moms who need cute, stylish silicone bibs, plates, and teethers that are safe and solid — while giving back. Michelle Buelow is the founder of Bella Tunno, and joins us now on the BrandBuilders Podcast.
The Dunstan Group has been lucky enough to work with an inspiring list of not-for-profit organizations. We’ve featured some of their stories right here. What we’ve learned by listening, is that many of these stories begin with one person’s desire to make a difference. That’s just part of the story Spencer Lueders & Katy Ryan shared about the 24 Foundation and how 24 Hours of Booty came to be. They’re our guests on this special edition of the award-winning BrandBuilders Podcast.
And how many successful corporations have we heard about that started in a garage or basement? Entrepreneurship is the hardest game there is. To have an idea, put it in place, start a company, sell it, make money…. you get it.
One new trend that’s helped launch many an entrepreneur or startup is co-working… or, renting a bit of office space with some other folks who only need a bit of office space. One of the most popular co-working companies in Charlotte is Hygge. The man behind the easy workspace joins us for our 100th episode of the award-winning BrandBuilders Podcast. Welcome Garrett Tichy!
If you live in Charlotte, you’ve probably heard about the Girl Tribe. In four years, best friends Carrie Barker and Sarah Baucom have made a name for the Girl Tribe brand, opened a store, added an online shopping site, and even expanded their concept to five other cities around the South. And they join us on the BrandBuilders Podcast to tell us how it all got started.