Our next guest on the BrandBuilders podcast does exactly that to balance the online and storefront worlds. Jim Cusson *builds brands* as president of Theory House, a Charlotte retail marketing agency. And we mean big names… including Pepsi, Lowe’s, and Starbucks to name a few. Welcome from one BrandBuilder to another, Jim!
Retail shopping — every November and December we hear that it’s fading away with the rise of online sales, but not everyone is ready to throw in the towel. Instead, brick and mortar stores are learning to “up their game” by looking at new ways to attract people off the street AND on their phones, by tying the two worlds together in creative ways.