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Starting a business is tough, full of making the right decisions at the right time. We don’t always know the right path to take, which is why business consultants can help us a great deal as we grow and change, hire new employees, or upgrade our technology. Sakib Kadak is someone who can do that, with his organization Axiom Path. Axiom Path’s services range from recruiting and retaining top talent, to IT, to AI, to applied analytics. And he’s visiting us today on the BrandBuilders Podcast to explain how the right analytics can help any business.