Category Archives: BrandBuilders

Ward Blanchard – Blanchard Institute



No matter who we are or where we come from, we all know at least one person with a substance abuse problem. It can be alcohol, street drugs, or even prescription drugs — which we’re seeing with the spike in opioid addictions and deaths in the last 5 years. The latest numbers from drugabuse-dot-gov say, more than 23 million Americans suffered addiction to alcohol, marijuana, or prescription drugs in 2017.

But we also know from those same government statistics, that only 2-1/2 million people are getting proper treatment for those addictions. That’s quite a gap. Our guest on the BrandBuilders Podcast today is one person in Charlotte doing something about that: Ward Blanchard founded the Blanchard Institute Substance Abuse Treatment Center in Charlotte and is here to give us some insight into his center’s important work.


Alex Smereczniak – 2ULaundry



Which day is wash day in your house? Mondays? Sundays? Only when absolutely necessary? Our next guest on the BrandBuilders Podcast knows how you feel and we figure he’s probably had days he didn’t feel like doing laundry, too.

But the difference is that Alex Smereczniak now does laundry for a living — sort of. He’s half of the start-up, 2ULaundry, that does YOUR laundry… washed, dried, and delivered to your door the next day. Sounds too good to be true, doesn’t it? Yes it does. So good, that in just four years the Charlotte-based company has expanded and secured $6 million dollars of investments to go nationwide.

 


Veterans Motorsports



Veterans Day is coming up November 11th, and if you want to celebrate and thank our veterans — and enjoy some tasty food while supporting them too — we know where you can do that. The city of Huntersville is hosting its 4th annual Veterans Day Parade and Ceremony in downtown, and it includes a food truck rally to benefit a group called Veterans Motorsports. We wanted to hear the scoop, so we found Steve Morgan and Carla Schwartz-Morgan to give us details on this episode of the BrandBuilders Podcast.


Tim Curtis & Alex Shoenthal – Lower Left Brewing



This is a great time to be a beer lover in Charlotte. We have so many craft beers and breweries to choose from, no matter what we’re in the mood for. But while so many of them are going bigger, our friends at Lower Left Brewing are starting small. Tim Curtis and Alex Shoenthal, self-described “hop heads,” found the perfect location with lots of good company in LoSo, and have rolled up their garage doors on their new, 900-square-foot space with a patio. They’re joining us on the BrandBuilders Podcast to tell us about their a-ha moment.

 


Girls on the Run Charlotte



We love when a local group from Charlotte has such a good idea, it goes national. One of those ideas that’s been incredibly popular both locally, and now nationally, is Girls on the Run. The afterschool program started more than 20 years ago in Charlotte with 13 girls and now counts more than a MILLION girls who have participated in all 50 states! Joining us today on the BrandBuilders Podcast are the local director and program manager for Girls on the Run Charlotte, Maghan Knight and Mary Stuart Fountain.


Pitchin’ For Wishes



A good reason you probably know the name of “Make-A-Wish” is because of the sheer number of good deeds they do for children with chronic or terminal illnesses. Behind the scenes, there are teams working hard every day to make those wishes happen. Logistics of a magical day are one thing, and fundraising to make wishes come true are another. Pitchin’ For Wishes is coming up soon in Charlotte. It’s sponsored by Andrew Roby – the general contractor and real estate company. Christian McCall from Andrew Roby is here with Chris Weber from Make-A-Wish to tell us about it.


Kevin Young – Big Ass Fans



When employees can keep their cool — not too hot, not too cold — they perform better and get more work done! We’re being a little cheeky about introducing our next guest on the BrandBuilders Podcast because they are doing serious business in designing fans with a good-humored name. Give a big welcome to the director of sales distribution at Big Ass Fans, Kevin Young.

(and man, does he look familiar!)


Andy Thompson – Rose Chauffeured Transportation



Need a chauffeur? A luxury limousine comes to mind, but one of Charlotte’s oldest and best-known “limo” companies doesn’t even offer limo’s anymore. Why? Andy Thompson, the President of Rose Chauffeured Transportation explains the story behind a big change in his company’s luxury rides on our BrandBuilders Podcast.

Beth Morrison – Rebuilding Together



Affordable neighborhoods close to uptown are gentrifying and gaining value, but a Charlotte non-profit sees wisdom in keeping their elderly, disabled, veteran, and limited-income residents in the homes they already live in. Beth Morrison of Rebuilding Together answers tough questions about keeping houses safe and affordable for our most vulnerable residents, on this BrandBuilders Podcast.


Melissa Brokaw & DC Lucchesi – well-run media + marketing



Great products need great promotion to really be their best. That’s what Brand Building is about, right? DC Lucchesi and Melissa Brokaw from well-run media + marketing know that, too – earning the Readers’ Choice for Charlotte’s Best of the Best ad agencies. In this BrandBuilders Podcast, they share why “understanding a vibe” is an important part of selling a product.