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You want people to think positive thoughts about your business, right? Building a good brand message is essential to your sales and profits, and building a good corporate image is important to your place in the community. Books have been written on how to do that, and our next guest on BrandBuilders Podcast does that for a living.

Jessica Martin Graham owns Fionix Consulting, and has more than 25 years designing and leading strategic communications and community outreach for companies. She helps them look good and communicate what they’re about to the public — in other words, public relations.

 

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One of the oldest and most venerable institutions in Charlotte turns 105 this year, and hundreds of thousands of young men and boys.. and now girls.. can say they’ve been a part of it. We’re talking about the Boy Scouts, and if you weren’t one, you know someone who was.

We’re delighted to have a few folks from the Mecklenburg County Council with us on the BrandBuilders Podcast today. The local council here in Mecklenburg County boasts 349 packs, troops, teams, crews, and posts — and includes nearly 12-thousand participants! Welcome Mark Turner, Eric Davis, and Jennifer Clutter.

 

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If you watch the corporate world, you wonder, ‘Why does one company succeed and another one fail? What does it mean to do things right, or where did the failing company go wrong?’ We hear a lot about Google and Microsoft and the fun corporate campuses providing interesting perks– but is that what it takes?

Our next guest specializes in “what it takes” to find success as a company. Tom Lane is with OneTeam Leadership, which helps companies find that key to success with what’s called a “One Team Performance Pyramid.”

Podcast: Play in new window | Download (Duration: 33:06 — 45.5MB)

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We could talk about mortgage lenders on the BrandBuilders Podcast, and a lot of the questions would sound the same no matter which company we talked to. But not this one – mostly because today’s guest, who is the VP of Marketing at Movement Mortgage, is a kind of celebrity on his own.

Now his bosses might not want us to say that, because he may or may not be visiting us on company time, but Jake Fehling is pretty well-known around town as a podcast host, instagrammer, and celebrity husband of “Good Day Charlotte” host Page Fehling on Fox 46.