Month: February 2022

236: Steven Lonnen – SL Home Group

236: Steven Lonnen – SL Home Group

Unless you’re new in town or hiding under a ROCK, you know real estate is hot right now. So SO hot. The inventory is at historic lows and the prices are through the roof. The median home price is in $400,000 range. We’ve got someone here in the BrandBuilders Studio right now who’s in the business of selling homes to talk us through what this means.

Steve Lonnen is a Licensed Realtor with Costello Real Estate and Investments and he’s joining us now to talk about a lot of things, not just home sales.

235: Austin Applefield – Moost Bags

235: Austin Applefield – Moost Bags

If you’re a woman, or married to one, you probably know about purses. There are probably at least a half dozen (or a few dozen!) in your closet or around your house. And don’t say each one isn’t important – their size, style, and color all have different functions for a day at the beach or a night out on the town. But for most of them, you handle them lightly and store them carefully because they’re just not built to be a durable, one-size-fits-all option.

Welcome to Moost Bags. Durable, colorful, and interchangeable for any outing – and washable in your kitchen sink! Yes, you heard that right. You can build your own and make it uniquely yours, and change up pieces when you want. If this sounds pretty cool to you, you’ll love our next guest on the BrandBuilders Podcast – the creator of Moost Bags, Austin Applefield.

234: Sophia & Lee Calderon – Arthur Elliot

234: Sophia & Lee Calderon – Arthur Elliot

Creativity has always been a valuable commodity in business and marketing, but what that looks like has changed over the years. It’s not enough to go from mailers to TV to social media… you have to make your work stand out in whatever channel you’re using.

Lee Calderon is a classically-trained artist and architect who knows how to “build” marketing from the inside out – starting with great visuals and connecting them to great ideas. He has lent his colorful touch to several campaigns in his work on the West Coast, and now he brings his edgy work to Charlotte as he teams up with his daughter Sophia at Arthur Elliott.

233: Mark Talbot – Freedom Communities

233: Mark Talbot – Freedom Communities

If you’ve been in Charlotte for a few years, you’ve probably heard about the social mobility study that ranked the Queen City 50th out of 50 metropolitan areas for upward mobility. In other words, if you’re born poor in Charlotte, you’re likely to remain poor your whole life if you stay here. It is distressing, to say the least.

Our next guest on the BrandBuilders Podcast is part of a collaborative effort to change that statistic. Mark Talbot is Director of Economic Development at Freedom Communities – a nonprofit that’s more than a think tank – it immerses itself in the west Charlotte corridor with tools to change lives. With a resume in commercial real estate and ministry, his experience is the one-two punch Charlotte needs to tackle its social mobility problem.