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Finding the right strategy for business is like standing at a 5-point intersection and wondering which turn will take you where you want to go. The smartest thing to do is ask someone who’s been there before, and follow their directions. Thinc Strategy is that partner who will guide you down the path to make your business successful. Their Founder and CEO, Cindy Anderson followed her own path of building and selling companies, to get where she is today. She’s here with us on the BrandBuilders Podcast to talk about the steps she took to get where she is now.

Podcast: Play in new window | Download (Duration: 31:25 — 43.2MB)

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Could you use a little motivation right now? Is month after month of working at home, kids learning at home, and cooking at home, left you feeling in a rut? We’ve got the guy who can help. Our next guest on the BrandBuilders Podcast is someone who can look deep into your story, ask the right questions, and tell you exactly how to lift yourself up and get going.

Jeff Nischwitz is owner/founder of the Nischwitz Group, a lawyer, author, and motivational speaker here to set your day on fire.

Podcast: Play in new window | Download (Duration: 39:08 — 53.8MB)

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Our country is looking for ways to safely return workers to offices and keep businesses open, even as a second surge of COVID threatens to set us back. Employee health surveys are one way, but wouldn’t it be easier to have a data-driven way for employees to test their own health before they leave home? Well, yes – and there’s an app for that! A Charlotte-based app developer has created a way for workers to check their own temperature and blood oxygen levels, and report it directly to an app to share with their employer. It’s a cool new way to use technology to solve a problem… and their CEO is with us today on the BrandBuilders Podcast. Welcome Greg Harris, from Vitacorpo.

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Construction is booming in Charlotte, and there are plenty of companies around to choose from — but only one with a dog in its logo. Tyler 2 Construction has one of the most recognizable logos in town because, frankly, it’s cool to have a dog on your official brand and no one expects that from a construction company. (The Charlotte Observer even did a story about the dog logo!)

Tyler 2 has been around since 1983 and Lauren Bremer is the Business Development Manager there. Yes, there are dogs in the office, and yes, Lauren is posing with her dog in her official company photo, which is also her LinkedIn profile picture. Yes, we have gone to the dogs.. as Lauren joins us now on the BrandBuilders Podcast.

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No one likes for their hands to get cold or for their beer to get warm, and Kenny Ramsey has come up with a solution for that. It’s not your normal can koozie though… it’s the culmination of 10 years of thermodynamic technology at work. Kenny is the creator of 22below.. maker of the “subzero” koozie.. which is based in Charlotte and Made in the USA.

Podcast: Play in new window | Download (Duration: 31:38 — 43.5MB)

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Whatever your product or service is, you depend on marketing to sell it. We have a thriving marketing talent pool in Charlotte, and The Creative Group is that agency that matches talent to the companies where they can fit in and shine the best.

Ashley Porto is Division Director at The Creative Group – a division of Robert Half agency – and she’s also the incoming president of the Charlotte Chapter of the American Marketing Association.

Podcast: Play in new window | Download (Duration: 31:25 — 43.2MB)

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As long as there is business, there will be consultants creating ways to make it faster, more efficient, and more profitable. LeapPoint is a consulting firm for finance, HR, IT, marketing, and government… to name a few. And in 2018, it was named to Forbes’ list of America’s Best Management Consulting Firms — a high honor!

That same year, LeapPoint also acquired JumpSeat, a browser-based training platform that allows a company to build training modules right in the application, instead of in a separate program. That saves time and trains employees more effectively. Joining us today on the BrandBuilders Podcast is theCEO of LeapPoint and Jumpseat, Nicholas DeBenedetto.

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There is a lot that goes into building a new home from the ground up, but to build a brand new home that matches the look and feel of an older neighborhood is a real gift that requires some homework. That’s what we’re seeing right now in some older Charlotte neighborhoods like Enderly Park, and that’s where our next guest on the BrandBuilders Podcast is hard at work.

Jeff Chance is a custom builder, and if you check out some of his work, you won’t know the difference between one of the homes he just built, and some of the Queen City’s historic homes that have been beautifully restored.  They look THAT authentic. We’re going to find out how he does it.

Podcast: Play in new window | Download (Duration: 35:39 — 49.0MB)

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Right now, a spa day sounds good. Maybe a deep-tissue massage, a body wrap, or a facial? It’s been a while for some folks, because of COVID-19. And if you’re in the spa business, it’s been a tough time… especially if you opened the door on your brand new salon on March 1^st!

Our next guest on the BrandBuilders Podcast did just that. Palestra Spa moved into its new location off Providence Road in Cherry with a big Leap Day celebration. Two weeks later, their business was in jeopardy. Palestra’s owner Lora Lindquist joins us now to tell us how she’s getting through it.