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Founded in 1923 as the Charlotte Eye, Ear and Throat Hospital, CEENTA has grown to become one of the largest multispecialty practices of its kind on the East Coast. That’s good news if you’re a patient—since you won’t have to travel to get top-quality care. In fact, CEENTA doctors pioneered some procedures right here in Charlotte that are now used daily around the world. Today, CEENTA has more than 150 providers in nearly 20 offices across the Carolinas. One of those providers is Dr. Jag Gill. He’s on the BrandBuilders Podcast with some stories that were 100 years in the making.